Selected Work · Studio Presence
Elizabeth Austin Real Estate
A warm, feminine real estate website created to give one Texas realtor a presence that felt entirely her own.
PROJECT OVERVIEW
A presence of her own.
Elizabeth was ready to establish an individual identity while continuing to grow within a collaborative reals estate team.
The project began as a completely new website build inspired by the mentor realtor Elizabeth was working alongside. After the initial site was completed, she partnered with a branding agency to develop a personalized color palette and distinctive display fonts. We then returned to the website and reimagined its visual language around that new identity.
The finished experience combines professional credibility with the warmth, personality, and sense of place Elizabeth wanted clients to feel. It introduces a Texas realtor who is approachable, trustworthy, and ready to help buyers and sellers make the state feel like home.
Texas roots, entirely her own.CLIENT
Elizabeth Austin Real Estate
AUDIENCE
Texas buyers and sellers ready to feel at home
PLATFORM
Squarespace
PRIMARY GOAL
A distinctive personal brand presence.
STRATEGIC PROJECT SCOPE
A complete website shaped around her identity.
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The scope combined brand expression, website strategy, thoughtful design, and technical integrations so every part of the experience supported the same objective.
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Website strategy
Audience direction, page hierarchy, calls to action, and a clear journey through each real estate service.
Brand application
The branding agency’s warm palette and custom header fonts translated into a cohesive, personality-led digital experience.
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A clear page journey designed to introduce Elizabeth, build trust, and guide buyers and sellers toward the right next step.
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A complete desktop and mobile build spanning Home, About, Buyers, Sellers, and Contact and Office Hours.
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The branding agency’s warm palette and custom header fonts translated into a cohesive, personality-led digital experience.
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Custom Texas decals and supporting details created to bring local meaning and memorable personality into the site.
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Free brochures and downloadable guides positioned throughout the website to encourage prospective clients to connect.
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A direct path for visitors to view availability and schedule time with Elizabeth without unnecessary back-and-forth.
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Social content integrated into the experience to reinforce Elizabeth’s personality and extend the relationship beyond the website.
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Testing, mobile refinement, integrations, and final launch guidance for a confident handoff.
Lead-generation resources
Free brochures and downloadable guides positioned throughout the website to encourage prospective clients to connect.
Instagram connection
Social content integrated into the experience to reinforce Elizabeth’s personality and extend the relationship beyond the website.
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Squarespace design
A complete desktop and mobile build spanning Home, About, Buyers, Sellers, and Contact & Office Hours.
Minor graphic creation
Custom Texas decals and supporting details created to bring local meaning and memorable personality into the site.
Scheduling integration
A direct path for visitors to view availability and schedule time with Elizabeth without unnecessary back-and-forth.
Launch support
Testing, mobile refinement, integrations, and final launch guidance for a confident handoff.
WEBSITE STRATEGY
Professional, without feeling corporate.
The design needed to help Elizabeth stand apart while still feeling welcoming enough to begin a personal relationship.
Instead of leaning on the black, white, and highly polished visual language common in real estate, the site used earthy browns, burnt oranges, warm reds, personalized typography, and expressive portrait photography. The result feels feminine and slightly boho-chic—professional, but never distant.
Large photographs made Elizabeth the center of the experience, while clear buyer and seller pathways kept the website useful. Custom Texas details grounded the brand in place, including a heart positioned over Austin to connect where she came from with the DFW community she now serves.
Establish individuality
Make professionalism feel warm
Build trust through personality
Create approachable next steps
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Create a recognizable digital presence that belonged to Elizabeth, even as she continued working within a larger real estate team.
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Use color, typography, portraiture, and generous layouts to replace a corporate feeling with something welcoming and personal.
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Support lead generation with useful downloads, service-specific paths, scheduling, and social connection without turning the site into a hard sell.
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Send leads and website activity into Follow Up Boss while adding contacts to Kit, creating continuity between discovery, follow-up, and nurture.
Create a recognizable digital presence that belonged to Elizabeth, even as she continued working within a larger real estate team.
Use color, typography, portraiture, and generous layouts to replace a corporate feeling with something welcoming and personal.
Place Elizabeth’s voice and imagery at the center so visitors could understand who would guide them through the buying or selling process.
Support lead generation with useful downloads, service-specific paths, scheduling, and social connection without turning the site into a hard sell.
THE FINISHED PRESENCE
Warm, welcoming, and unmistakably Texas.
From Austin roots to DFW real estate.
THE OUTCOME
A website that reflected her vision.
Elizabeth Austin Realty emerged with an online identity that felt personal, cohesive, and ready for the Texas real estate market.
The reimagined website brought the agency-created brand system to life while giving Elizabeth room to show up as herself. Visitors could immediately meet the realtor behind the business, understand how she supports buyers and sellers, and take a comfortable next step.
Most importantly, Elizabeth felt that the finished website truly reflected her vision and the way she wanted to be seen: warm, trustworthy, professional, and distinctly Texan.
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A personal identity within a collaborative real estate team
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A cohesive application of her custom colors and typography
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Clear pathways for buyers, sellers, and prospective clients
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Lead-generation resources, scheduling, and social connection
CLIENT REFLECTION
In her words.
I had the best experience with Blair, she was an absolute pleasure! From start to finish, she was on top of everything I needed, staying in constant communication with me and keeping me updated on her work and progress and on any tasks I owed her to keep the project moving forward, but also without pressure. I love that I shared my creative vision, which was completely heard and understood, while also putting it through her eyes as the creative and technical professional. Blair is so down-to-earth, reliable, and relatable,; which made the whole experience even better. She built me the most beautiful website, I can't stop looking at it - now I need to do my part to drive traffic to it. I will be in touch for other creative projects in the future!
— Elizabeth Austin, Realtor, Dallas-Ft. Worth, TX
YOUR PRESENCE CAN WORK HARDER
Ready for a website that feels like you?
Let’s create an online home that reflects your personality, supports your goals, and helps the right people feel comfortable taking the next step.
Let’s build some great sh*t together.